Well another ADMA forum is over and while navigating my way back to Melbourne I reflected on what I had learned in the past 2 days participating in the ADMA Forum for 2011.
1. Digital marketing evangelists still promote digital as a replacement to off-line marketing channels instead of being complementary. They need to think broader!
2. Social media is the mostly hotly discussed channel, presenting significant opportunity and risk for marketers.
3. Brian Featherstonhaugh is a legend.
4. I am hopeless at trying to manage cutlery, a drink and a plate of food at a stand up luncheon.
5. Multichannel marketing poses a number of challenges for marketers – particularly in the areas of creating the right recipe of channels for a winning campaign and then measuring performance.
6. Direct marketers know how to enjoy a cocktail party!
7. Measuring ROI is one of the most important issues facing marketers and marketing attribution techniques are still developing.
8. Portuguese Custard Tarts are freaking awesome! (To be honest I already knew this but it was important enough that I felt it needed to be restated.)
9. No matter how much you think you know; there is always something new to learn.
10. ADMA is going to continue engaging with the industry and seeking new ways to increase the value it provides to members, which can only be a good thing.
Thanks to the team at ADMA, the presenters, the tweeters, the questioners and all the sponsors who contributed to putting on a good conference.
See you next year!
GP
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